08.02.2023
Portal invites the public to browse the company’s history, assets and projects in a more dynamic and inviting way.
In the year in which it celebrates its 10th anniversary, CTG Brasil reformulated and introduced its new website https://www.ctgbr.com.br/ to the market. The website was developed to reflect the company’s identity, its strategy and brand positioning, in addition to enabling closer and more accessible communication with its strategic audiences.
Result of work carried out throughout 2022, the website is now more dynamic, prioritizing images and lighter and more intuitive navigation. The public can browse the technical information and details of the Plants, monitor the levels of the reservoirs, learn more about CTG Brasil’s ESG strategy, in addition to learning about the innovation and PDI strategy and projects, and much more.
Another highlight is the new exclusive area for the PAE (Emergency Action Plan), where the city halls and civil defense of the municipalities have access to the documents of the CTG Brasil plants in their respective regions. In addition, the new space website has accessibility features for people with low or zero vision and the deaf. Through the Hand Talk application, all content (texts and photos) is also translated into Libras.
“This launch is part of a much larger digital positioning strategy and reinforces our brand identity. We want to approach our audiences with a more fluid, direct and inviting language, in addition to bringing the protagonism and transparency of our actions, valuing our assets, initiatives and people”, says Salete da Hora, Director of ESG and Brand at CTG Brasil. The project for the new website was carried out in partnership with the agencies Ímpar Tecnologia e Comunicação, Navigators Comunicação and Acta Design.
